APAGARD PREMIO again awarded Japan Most Popular Dental Product
1. Dezember 2016
APAGARD PREMIO, the premium product in Sangi's APAGARD high-quality remineralizing toothpaste line-up, has been awarded the Best Beauty Care Product award 2016 in the oral care category by @cosme, the largest word-of-mouth marketing site for beauty care products in Japan. APAGARD PREMIO has now won this award 2 years in a row, after being the first to receive it when the oral care products category was established in 2015.
These awards are made annually across a wide range of beauty care products based on consumer comments posted on the word-of-mouth site. The 2016 awards, for the period from November 1, 2015 to October 31, 2016, were based on 684,962 reviews covering 48,548 beauty care items.
APAGARD pioneered the enamel restorative toothpaste market worldwide and continues to have the largest market share (40%) in the high-performance whitening toothpaste segment in Japan with a running total of 120 million units sold since 1985.